Marketing Execution… Your Success in the Details

May 28th, 2012

There’s an old story from professional football with an important marketing lesson…

After a particularly difficult loss one Sunday afternoon, John McKay, then coach of the Tampa Bay Buccaneers, was asked by a sports reporter, “Coach, what do you think of your team’s execution?”  To which Coach McKay replied, “I’m in favor of it!” Continue Reading…

Social Media Marketing Lessons Learned from an Engagement

May 21st, 2012

My daughter, Laura, got engaged a few weeks ago… it was great news!  Her fiancé, Wade, is a terrific young man and my wife and I couldn’t be happier for them.   And what was really interesting about the announcement was how Laura did it (like a real marketing pro!)… Continue Reading…

Under-promise and Over-deliver… a True Story

May 17th, 2012

As most of you know, CRM (Customer Relationship Management) software is a must-have in your marketing & sales arsenal.  Your CRM software is used to track and record client & prospect interactions, manage marketing campaigns, create sales reports and so much more.

I happen to use ZoHo (www.zoho.com).  This isn’t a story to promote a specific platform, but rather a story about the “customer experience” and how it can impact your business.  And I happen to be the customer. Continue Reading…

Embrace the Exhibitors

May 14th, 2012

A few weeks ago, I wrote about brushing up your “elevator pitch” as you get ready for some of the Spring conferences.

Let me make another suggestion to help you get the most out of your ‘investment’ of time of money in those events: Embrace the exhibitors!  That’s right… build time into your schedule to proactively meet with all of these “salespeople!”  Go ahead, it won’t kill ya.  In fact, I submit that it could be one of the most productive aspects of your time at the conference.  Here’s why: Continue Reading…

The Best Promotional Video I’ve Ever Seen

May 11th, 2012

Most promotional videos I come across are far too salesy… no depth, all glitz!

But I came across the video below that I HAD to watch all the way through – it drew me in a wouldn’t let go. It’s promoting a new business book. The video is informational, entertaining and very compelling. Watch and learn…

The Research Industry is NOT Dying, but many firms WILL Disappear

May 7th, 2012

The idea that the market research industry is dying has been filling up LinkedIn groups, conference sessions and online discussion boards for a while now, due largely to the emergence of new technology and the concept of DIY research.  Then a few weeks ago, Google announced its low-cost surveying tool… and the conversations accelerated once again.

The fact is, as technology advances, industries change… would you want to be in the newspaper business today?  Own a bookstore?  Produce vinyl records? Continue Reading…

Use LinkedIn for engaging, not hard selling…

May 3rd, 2012

LinkedIn is a terrific business tool for a lot of reasons…

  • To connect with someone at a specific company
  • To participate in a discussion about an important industry topic
  • To post a job opening at your firm
  • To connect with a group of liked-minded individuals (in the LinkedIn groups)
  • To provide something of value like an eBook or white paper

Want to put on a hard sell?  While LinkedIn (and all social media, for that matter) is not the venue for a sales pitch, far too many people use it for that… each time lessening the overall value of the platform and alienating its members (like me). Continue Reading…

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