July 31st, 2012
Marketing has evolved and changed as much as any discipline in business. We used to think about marketing as print ads and direct mail. Then along came the internet and our choices expanded to include email and banner ads. And in the last few years, thanks to advances in technology, our choices have expanded further to include social media marketing, search engine optimization and mobile marketing. And now to tie it all together, there’s Marketing Automation Software (MAS).
With the proliferation of options – where do you turn for answers? Ironically, to the same technologies that are the cause of this anxiety in the first place… the internet and social media. There’s enough information available – most of it for free – to make almost anyone a marketing expert!