Want to get better at marketing? Become a student of it!

July 31st, 2012

Marketing has evolved and changed as much as any discipline in business.  We used to think about marketing as print ads and direct mail.  Then along came the internet and our choices expanded to include email and banner ads.  And in the last few years, thanks to advances in technology, our choices have expanded further to include social media marketing, search engine optimization and mobile marketing.  And now to tie it all together, there’s Marketing Automation Software (MAS).

With the proliferation of options – where do you turn for answers?  Ironically, to the same technologies that are the cause of this anxiety in the first place… the internet and social media.  There’s enough information available – most of it for free – to make almost anyone a marketing expert!

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Does YOUR Business Need a Focus Group?

July 25th, 2012

As researchers, you help your clients get feedback and insight on a variety of things – concept development, advertising, product usage and so forth.

But do you do that for yourself, too?  Do you get unbiased feedback on new services you’re thinking about launching, marketing ideas or tough business decisions?

If not, here’s an idea… consider establishing an ‘Advisory Board,’ an outside third-party group that can provide input on a variety of critical decisions.

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Watch the webinar – Creating a Winning Marketing & Sales Plan: 40 Tips in 40 Minutes

July 21st, 2012

If you didn’t have the chance to join us on July 18th for the Quirk’s-sponsored webinar, you can access a recording of it by when you Click Here.

In addition, if you’d like a copy of the PowerPoint presentation we used, you can request one via email at Steve@HarpethMarketing.com.

Exhibiting at a conference this fall? Get your event marketing plan in place!

July 18th, 2012

You’ve committed thousands (maybe tens of thousands) of dollars and several days of several people’s time to exhibit at a conference this fall.  The worst thing you can do is just show up and hope it goes well.  As the popular business book is titled, “Hope is not a strategy!”

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Webinar – Creating a Winning Marketing & Sales Plan: 40 Tips in 40 Minutes

July 10th, 2012

When: Wednesday, July 18, 2012 1:00 pm Eastern Time / 10:00am Pacific Time

Who: Sponsored by Quirks, presented by Harpeth Marketing

What: Developed for the owners, managers and hands-on marketers at research firms, this free webinar provides an overview of the process for creating a clear, functional marketing and sales plan, along with tips and tricks for implementing each phase of the process. In this fast-paced session, you’ll explore:

  • The basic structure of a marketing and sales plan
  • A simple way to develop a profile of your best clients
  • The keys to setting effective marketing strategy
  • Why your success is in the details
  • Easy ways to manage your marketing and sales efforts
  • Why a lot of money is NOT necessary for successful business development
  • And much more

Where: For details and to register online, click here.

Hiring your first sales rep? Consider these 7 “must-dos” first…

July 5th, 2012

If you’re about to hire your firm’s first sales rep, then let me congratulate you on taking a very big – and vitally important – step for your firm.  Having someone other than the principal(s) of the firm do your selling is an important and often scary thing to do.  You’re letting go and relying on “an outsider” to help make you successful.  But until you do, you’ll never be able to realize your firm’s full potential.

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