The SWOT Analysis (Strengths – Weaknesses – Opportunities – Threats) has been around for a long time as a way to take a critical look at your own company.  Strengths and weaknesses are internally focused… opportunities and threats are for looking outward.

What you do is think about your own firm in terms of each of the four categories: “What are our strengths?”, “What are our weaknesses?” and so on.  In those answers could be ideas for helping you to move your company forward.  Not a bad process.

But even though it’s “old school,” with a few tweaks, the SWOT Analysis can continue to play a valuable role in helping to look deep inside your firm to find your competitive advantage(s) and market position to help drive future success.

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Almost all businesses have embraced social media – at least at some level. Blogging, FaceBook, LinkedIn, Twitter and the others all represent potential weapons in your marketing arsenal.  And we love them for two primary reasons:

• Reach!  900,000,000 FaceBook users, 550,000,000 Twitter users and so on… the numbers are staggering!
• Cost!  It’s $0.  That’s right… you can jump into social media in a pretty big way and not have to pay anything.

Well… that’s not entirely true.  While there may not be any out-of-pocket expenses, they do require and can take up a lot of your time.  And for very busy or smaller market research firms, time may be even more precious than money.

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Last week, we discussed ways to step back and take a look at your marketing with a fresh set of eyes.  This week, let’s apply that same philosophy to your sales effort…

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Sometimes, we get so busy working IN our business that we forget to work ON our business.  When that happens, it helps to step back and take an objective look at what’s going on around you. And one of those areas of your business that most often needs a fresh set of eyes is marketing.  If that describes you, here are some ideas for conducting your own marketing audit and getting back on track.

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