Your best prospects are right in front of you… just open your eyes!

October 31st, 2012

Let me ask you a question… “How long have you been in business?”  Two years?  Five years?  Ten or more?

Now, my follow-up question… “In all those years in business, how many clients and prospective clients have you come in contact with… responded to their inquiries, met at conferences, submitted bids or done projects for?”  Hundreds?  Maybe thousands?

What that says to me is that somewhere in your organization – captured in a CRM, listed on a spreadsheet or collected on business cards wrapped in a rubber band – you’ve got the names, phone numbers and email address of hundreds (or thousands?) of potential clients.

So, what are you doing with those names?  How are you engaging them?  What’s your plan for staying on their radar so that when they need to send out an RFP – they think of you?

Continue Reading…

Get out from behind your computer!

October 23rd, 2012

Are you familiar with match.com, the dating website?  I’ve never really spent any time on the site, but it is evidently one of the most popular sites of its kind in the world.

You know how it works… men and women log in and pore over profiles to try and find someone whose background looks appealing… then they email or IM back-n-forth to learn about each other and maybe schedule a date.  And from all accounts, it’s been a pretty successful site.

But have you seen the latest offering from them (on TV ads)?  They now sponsor events around the country called, “The Stir.”  They’re live, in-person social gatherings – wine tastings, group bowling, and so on.  Not online… not virtual… but real people meeting and talking in an effort to get to know one another.  What a concept!

Continue Reading…

Go team go! Integrate your marketing & sales for maximum impact.

October 16th, 2012

Two heads are better than one.  And three or four are even better than that.  The fact is, putting together teams to tackle your big issues or your big projects is simply smart business.  The team gets together, discusses options and tackles the assignments as a single unit.  Good stuff.

The same concept applies to your marketing & sales… and not just having your people working as a team, but to have elements of your marketing & sales initiative also working together as a unified group.  When you do this, the effects are additive, each one building on the other in the minds of your clients and prospects.  It’s called “integrated marketing.” Continue Reading…

Are you out of touch with your clients? It’s not too late to reconnect.

October 10th, 2012

I ran into a friend of mine on Saturday at the local coffee shop (the real social networking site!)… he works for an international manufacturer of equipment for the healthcare industry.

We were talking about the bureaucracy of working for such a large firm and how their marketing department is actually divided into two groups: strategic marketing and operational marketing.  He then made an interesting comment. He said that the marketers, while being really smart people, have no real idea what’s going on “in the field” because they rarely talk to their sales team and never talk to clients.

I was shocked!  How can you build an organization to serve customers if you don’t know what customers want… because you never talk to them? Continue Reading…

Content Marketing Execution and Promotion

October 2nd, 2012

(Part 2 of a 2-part series)

In last week’s post, I defined ‘content marketing’ and wrote about the many benefits of including it in your marketing strategy.

This week, I want to get into the nitty-gritty, starting with a review of 10 different ways to provide quality content to your target audience. Continue Reading…

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