Harpeth Marketing Launches Two New Services for Market Research Firms

March 28th, 2013

Harpeth Marketing has launched two new services this week…

The Lead Builder Program™, built on a series of Lead Generation and Lead Nurturing activities, provides Market Research firms with the opportunity to outsource much of their marketing & sales efforts for less than the cost of a full-time employee.  Our goal with this program is to deliver to our clients a steady stream of “project ready” sales leads.  Details at www.LeadBuilderProgram.com.

The Sellers Reality™ helps our clients to make sure they’re not looking through “rose colored glasses” when making decisions about their firms and the environments in which they compete.  We help them understand why their current clients buy from them, why lapsed clients stopped buying and what their competitors are up to.  Learn more at www.TheSellersReality.com.

Hiring your first sales rep? Answer these 3 questions first… (part 2 of a 3-part series)

March 27th, 2013

This is part 2 of a 3-part series to help answer a few important questions for those firms in the market research industry that are thinking about hiring their first sales rep.

In part 1, we discussed the advantages and disadvantages of Inside vs. Outside sales rep.  In this post…

Question #2: Hunter or Farmer?

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Hiring your first sales rep? Answer these 3 questions first… (part 1 of a 3-part series)

March 19th, 2013

I’ve worked with several research firms in the past year that made the commitment to hire their first sales rep.  That’s a big step for most firms… and to be successful with it, there are three key questions that need to be answered before the new rep comes on board.  [This is the first of a 3-part series to help answer those questions.]

Question #1: Inside or outside?

The decision for your first sales rep to be inside or outside is not an easy one – the implications are many.

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How Advertising can Support your Marketing & Sales for a Competitive Advantage, Part 3

March 13th, 2013

This is the third in a 3-part series on a few current consumer advertising campaigns that really got it right with their advertising – all of which were an excellent execution of a strong marketing strategy. [Yes, they’re B2C, but they illustrate very important marketing lessons.]

In the last two posts, we showcased Hardee’s/Carl’s Jr. and Chik-Fil-A and the interesting work they were doing with their TV ads.  This week I want to talk about the law firm of Cordell & Cordell.

I first heard about them through their radio ads here in Nashville.  They are a firm that focuses on men in cases of divorce.  That, in itself, is very interesting.

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How Advertising can Support your Marketing & Sales for a Competitive Advantage, Part 2

March 5th, 2013

This is thChick-fil-A-Cowe second in a 3-part series on a few current consumer advertising campaigns that really got it right with their advertising – all of which were an excellent execution of a strong marketing strategy. [Yes, they’re B2C, but they illustrate very important marketing lessons.]

Last week, we talked about Hardee’s & Carl Jr’s.  This week, I’d like to focus on Chik-Fil-A (http://www.chick-fil-a.com/), the fast-food restaurant chain serving [great!] chicken sandwiches, etc.

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