If your summer is slow, focus on marketing & sales for a competitive advantage; part 2 – get active on LinkedIn

June 25th, 2013

man working with laptop on a rocky beachThis is the second in our series of blog posts outlining some ideas for taking advantage of the summer slowdown to work “on” your business.

Last week’s post was on planning for the fall conference season.  This week…

Summer tip #2: Spend some time on LinkedIn

From my perspective, LinkedIn should be the #1 social media site for firms in the MR industry… it’s ideal for connecting, promoting and engaging.  This summer, while you’re lounging by the pool, consider the following:

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If your summer is slow, focus on marketing & sales for a competitive advantage; part 1 – plan for the coming conferences

June 19th, 2013

Beach pic 1The summer is a relatively slow time for many of us… clients slow down, people go on vacation, kids are out of school, etc.  And how people respond to that slowdown usually falls into one of two groups – those that gripe about it, chalk it up to seasonality and fall into a bit of a summer funk and those that take advantage of the extra time that the season provides to work “on” their business.

So, for those of you who in the second group (or those in the first group that want to be in the second group), over the next several weeks, I’ll make a series of recommendations of activities you can work now on to help grow your business.

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7 neat, little marketing resources… and they’re all free

June 12th, 2013

Small companies – like Harpeth Marketing – with limited resources, need to watch every penny.  Because of that, one of the things I’ve done is to hunt for free online resources that can help me to do my job better – whether that’s running my business or taking care of clients

We all know about the big, well-known, free tools – like Google, WordPress, YouTube, SurveyMonkey and the social media sites. But there exists a lot of lesser-known online tools that might do only one thing… but they’re easy to use and can support your marketing efforts.

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‘Start at the End’… a Book Review

June 5th, 2013

I recently bought and read the book, Start at the End: How Companies Can Grow Bigger and Faster by Reversing their Business Plan, written by Dave Lavinsky.  On a scale of 1-10, I’d give it a 7 – pretty good.

The premise is all about crafting a business plan… but doing so by starting at end.  So, for example, rather than asking, “We’re a $2 million company now… what level can we grow to next year… and the year after that… and the year after that?,” it pushes us to ask, “What will my company look like in 10 years?  Now, how do I get there?”

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