“I hate the word EPIC!”

August 27th, 2013

epicscrabbleI came across a blog post recently with the title, “19 More Reasons Your LinkedIn Headshot May Be an Epic Fail.”  And I laughed out loud.

Epic?!  It might have been a well-written, thought-provoking post (I never actually read it), but Epic?!  There’s nothing epic in any way, shape or form about LinkedIn head shots.  The Bible is epic.  Super Bowl XVI between the Forty-niners and the Bengals was epic.  Star Wars is epic.  But LinkedIn head shots?  C’mon…

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If your summer is slow, focus on marketing & sales for a competitive advantage; part 10 – Start planning for 2014

August 20th, 2013

2014 beachThis series has been all about spending time this summer (when things are often a little slower) focusing and working on those things related to marketing & sales.  I hope you’ve taken the opportunity to do that… before you start getting busy again and don’t have the time to work on it.

Did you work on your LinkedIn profileClean up your in-house databaseCreate a list of new sales prospects?  Or spend a little time thinking about how to differentiate your firm?

And now, with the summer winding down, I’d like you stop thinking in the present and start pondering the future, that is…

Summer tip #10: Start planning for 2014

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If your summer is slow, focus on marketing & sales for a competitive advantage; part 9 – Do something!

August 13th, 2013

dosomething4OK… we’re almost to the end of our 10-part summer series.  I hope you’ve taken the opportunity during this time to work on your business and not just in it.

Based on the feedback I’ve gotten, I know that many of you have grabbed on to some of these ideas and done something about them.  But there may still be a few of you who have done your reading and not yet leapt into action.  If that describes you, we offer up…

Summer tip #9: Do something… even just one thing… and make some progress

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If your summer is slow, focus on marketing & sales for a competitive advantage; part 8 – Differentiate your firm

August 9th, 2013

different2Our summer blog series has covered of number of tactical topics like developing a list of new sales prospects, enhancing your online presence or getting active on LinkedIn.  Now, it’s time to do a little strategic thinking…

When I was starting Harpeth Marketing and doing my due diligence, I spoke with research firms across the county.  One of the questions I asked every one of them was, “How do you differentiate your firm from your competitors?”

For those that didn’t have a point of differentiation (a POD) – which was the majority of them – the answers were consistent across the board… and not very compelling.  They all said nearly the same thing, “We do great work… we have great people… and we really take care of our clients.”

Sound familiar?!  Is that how you would respond to that question?  And if everyone is saying that – then no one is really different!  Which, for the most part, is the case.  And if that’s the case… how can research buyers make a decision?  How do you stand out?  Why should they choose you over your competitors?  Which leads us to…

Summer tip #8: Establish your Points of Differentiation

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