Details matter… are you paying attention?

September 24th, 2013

pick 2BI’ve blogged before about the local coffeeshop that I frequent – The Good Cup in Franklin, Tennessee.  I’ve described it as a real social networking site because I always run into old friends there and it gives me the chance to catch up.

A month ago, my son and I ran by for some coffee and a chance to spend a last few minutes together before he headed back to college.  I ordered a cup of coffee and he ordered a drink that needed to be made by the barista.

His order got dropped and when they finally brought it around, they apologized for the delay and gave my son a coupon, good for a free drink on his next visit.  Take a look at the coupon in the photo… it’s a guitar pick.  And I thought it was fantastic…

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Get ready to exhibit this fall… part 3 of a 3-part series

September 17th, 2013

writing_a_letterTwenty years ago, before I started in into the MR industry, I worked in the conference and trade show industry.  Back then, one of the industry’s key associations – the Center for Exhibition Industry Research ( – reported that only 20% of all leads generated at an exhibition were ever followed-up on.  Today, with all of the new tools and technology available to exhibitors, that number is still 20%!

Stated another way, 80% of everyone who gives up their time to come into your booth this Fall (at TMRE, CASRO, ESOMAR, QRCA, etc.) will not hear from you afterward!  That’s not just bad business… it’s downright stupid!

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Get ready to exhibit this fall… part 2 of a 3-part series

September 10th, 2013

It’s SHOWTIME!  Are you ready to exhibit?booth 1

This 3-part blog series will provide some insider tips on managing your exhibiting efforts BEFORE, DURING and AFTER the event.  This week…

Part 2: DURING the event

The fact is, most firms have no idea how to effectively ‘work a show.’  The pop up their booth, set down a table and a couple of chairs, print some literature and think they’re ready.  Virtually no thought goes into how to create an experience inside the booth that generates a very positive perception in the eyes of everyone who comes in the booth.  Here are 11 tips to help you do that…

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Get ready to exhibit this fall… part 1 of a 3-part series

September 4th, 2013

ExhibitorBadge2The conference season is right around the corner… ESOMAR, TMRE, QRCA, CASRO, etc.  And many of you have committed to exhibiting at one or more of these shows. I’m a big fan of exhibiting… done right, exhibiting can be an outstanding marketing vehicle and help you to generate highly-qualified sales leads, launch a new product or service, generate market awareness and support your association.

On the other hand, with the cost of the exhibit space, travel and lodging, building or updating your booth, shipping, event marketing, etc., your firm’s presence there could very well be the single largest marketing expense you have all year. Exhibiting is one of those things you must do really well to see a solid return on your investment.

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