6 Reasons Why You Should Consider Video Marketing

October 29th, 2013

Video, as a marketing tool, has largely gone unused in our industry… and I’m not sure why.

We are very much a TV/video society… it only make sense to communicate in a style that people are used to and that works for them.

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Hey small business owner! Time to get serious about marketing.

October 23rd, 2013

behind_8-ballAn independent research consultant (in business for 15+ years) reached out to me recently to learn about what we do.  In preparing for our call, I did a little homework on her firm.  Here’s what I found:

  • A YAHOO email address
  • An old, unattractive, homemade website
  • Website text that is all internally focused
  • No resources (articles, blog, etc.) available for website visitors
  • An incomplete LinkedIn profile… no image, generic LinkedIn address, etc.
  • No LinkedIn company profile
  • No listing/membership in key association – QRCA
  • No Twitter account that I could find

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Are you a memorable sales rep?

October 15th, 2013

A true story… I was speaking to a friend of mine, Cary, last weekend and he was telling me that he was out visiting some long-standing clients (in the healthcare industry).  During these calls, several of them said to him that they “really missed John (his colleague) and his grapes.”  Grapes?!  Really?!

I had to know more.

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Measure your marketing for a competitive advantage… a neat little trick (and it’s free)

October 8th, 2013

Bit.ly_LogoMeasuring your marketing effort is critical to your success.  When you measure, you learn what works and what doesn’t… and from that, can create a process for continual improvement.

Sometimes, the measurement requires some good ol’ nose-to-the-grindstone effort.  And other times, some really smart people create easy-to-use tools that make the job a whole lot easier.  Here’s one of them.

We’ve all used a service like bitly to create shortened versions of very long URLs.  It can be a very useful tool.

But did you know that bitly also provides a very easy way to help you track your marketing tactics?  Here’s an example of how it works…

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Hey sales rep… do your homework!

October 1st, 2013

Do you know who your customers are?  Sure you do.  You can probably describe them with some level of granularity.  And you know, in a broad way, what they do and how they use your services.  Good.

Well, I received a phone call (actually, they left a voice mail) yesterday that showed that not everyone is as smart as you.

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