It’s OK to say ‘no’ to a sales rep.

November 26th, 2013

no-thank-you-moWe’ve all been there… we submit a bid or proposal for a project and don’t hear back for a few days.  So we check in, only to be told they’ve been wrapped up with another project and haven’t had a chance to look at it yet – but will get back to us in a few days.  Good news.  A few more days pass and we check in again… and this time he hear, “It looks good… but no final decision yet.”  Ahhh… hope!

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Frequency vs. Quality: The Content Marketing Balancing Act

November 19th, 2013

Guest blogger: Debra Semans, Lead Writer at Harpeth Marketing

Vince-Lombardi-3Content is King!

Consider*:

  • Companies that blog 15 or more times per month get five times more traffic than companies that don’t blog at all.
  • Small businesses (1-10 employees) tend to see the biggest gains in traffic when they publish more articles.
  • Companies that increase blogging from 3-5 times/month to 6-8 times/month almost double their leads.
  • Even B2B companies that blog only 1-2 times/month generate 70% more leads than those that don’t blog at all.

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Never forget… we are in the “people business.”

November 13th, 2013

business-handshake“All things being equal, people do business with people they like.  All things not being equal, people still do business with people they like.”

Say what you will about the efficiencies of technology like emails, text messages, social media posts and even the telephone… the best business is still conducted face-to-face.

That was validated and confirmed for me yesterday… when I flew to Pittsburgh to meet with a client to talk about planning for 2014.

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TMRE takeaway… are the bad things easier to remember?

November 5th, 2013

I was at opryland-2TMRE in Nashville two weeks ago… beautiful venue, terrific networking events, big exhibit hall, good educational sessions, world-class keynote speakers.

But that’s not what I remember most.

My two big takeaways from the event are both bad… and it’s not just me, I heard numerous people talking/ranting about these.

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