January 29th, 2014
I had coffee last week with the principals from a small, local firm. Been around several years, reasonably successful… and doing virtually nothing to grow their business.
What their inactivity boiled down to – and it applies to pretty much all small firms – is that everyone there wears a bunch of hats, most of which have to do with taking care of clients. I get it. And it’s not that they don’t want to grow their business, the problem is that no one is dedicated to marketing & sales and no one allocates much (if any) time to the firm’s growth. Consequently, not much growth is going on.