I was in Las Vegas last week to speak at and attend the annual joint conference of the Southwest and Northwest chapters of the MRA. Nancy Hernon and Rommell Montenegro and all of their colleagues put on a really nice event – good sessions, good food and some really great people.
It was the first time I’d been to Vegas in a while that I really had the chance to get out of the hotel and “experience” the city. My wife, Lisa, was with me and after a few days there said, “You can’t describe Las Vegas, you have to see it!”
And what I saw more of than anything was advertising. Dazzling outside signs 5 stories tall, ads in the hotels and on the hotels, on buses and cabs, at the airport, on permanent and drivable billboards, in those special hotel guest magazines… even being handed out on the street corner. It was everywhere!