9 Questions to Ask Before Deciding to Exhibit

July 29th, 2014

exhibit1You hear from your friends in the industry that a particular conference was really good… strong educational sessions, impressive roster of attendees, good networking. Sounds like an event where you need to exhibit next year, doesn’t it?

Like most every other marketing decision, the answer is, “It depends.” Before you plunk down your firm’s hard-earned money and commit several days of your time, take a few minutes to answer these questions to make sure it’s the right event for you…

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Is the customer always right? Uhhh… pretty much!

July 23rd, 2014

customer-feedback.133103555As I write this, I’m in the midst of a project with a client… helping them to develop their “go to market” messaging for a new service line. We’ve been talking about features and benefits, what “pain points” we think it addresses, what those that have tried it think about it and so on.

But we can only do so much. If you believe that “the buyer’s perception is the seller’s reality” (and I do!), then before my client makes any final decisions on messaging, he needs to get some input from those for whom the messaging is intended… his clients and prospects.

The fact is, getting feedback from clients could be the answer to most of your business questions and problems. Think about all the issues you deal with and where client input could be helpful…

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C’mon, don’t be ordinary… dazzle me!

July 16th, 2014

vince_lombardiMy kids got me a FitBit for Father’s Day… it’s a device you wear on your wrist that acts as a pedometer and comes with an app to track weight, diet, activity, etc. Pretty neat little item and a good reminder to stay active. Nice.

And if you achieve a certain level of activity – say, 10,000 steps in a day – it sends you a little ‘congratulations’ email. Again, nice.

But yesterday, I got an email telling me that my FitBit battery was getting low on power and needed to be recharged! What?! OK, it’s a small thing… but it’s also one of the coolest things I’ve ever seen. Somebody at FitBit was thinking – and in real-world terms, too. Yup… they dazzled me.

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To create a better customer experience… make it ‘easy’

July 9th, 2014

SQUARE.com1We invoice all of our clients monthly… but recently took on a new client that wanted to pay with a credit card. No problem. I called the credit card processing company we had used in the past to make sure that we could accept AMEX, to go over the monthly amount and to let them know we’d be processing the card manually.

You would have thought I asked for nuclear missile launch codes! I was going to have to send in an exception request every month, talk to the “limits department” and so on. What a ridiculous pain-in-the-a**!

Coincidentally, I had coffee with my bookkeeper that same afternoon and told her the story. She suggested I look into Square.com – the company that provides that little device that merchants use to take credit cards with their iPhones, etc.

Holy cow! What a difference.

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Great business quotes #5 – on taking charge of your business.

July 2nd, 2014

hope2Thanks so much for all the positive feedback on the first four posts in this series on great business sayings… I appreciate all of the comments and ‘likes.’

Here’s a quick recap of the first four great sayings:

Our fifth – and final – saying is…

Hope is not strategy.

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