August 27th, 2014
I spend a lot of time writing about what’s wrong with marketing in the market research industry… and how to fix it.
Lousy websites. Ineffective email marketing. A lack of content marketing. No strategy or planning. Cheesy social media marketing. Way-too-wordy print ads. And so on… and so on…
But not all MR firms do bad marketing all the time. In fact, I’d like to ask for your help in recognizing those firms in our industry (research firms, fieldwork & recruiting firms, technology shops and panel providers) that do exceptional work when it comes to their marketing.