December 29th, 2014
So far, in this series about the bad marketing taking place in our industry, we’ve discussed websites and advertising and made numerous suggestions on some things you can do to enhance the effectiveness of those marketing tactics for your firm.
This week, we’ll take a look at EMAIL MARKETING.
By all accounts, email is still the #1 marketing tactic used by B2B businesses today. Done right, it can help you achieve four very important goals:
- Nurture sales leads
- Maintain top-of-mind awareness among your existing clients
- Position your firm in the markets your serve
- Inform and educate your readers
Sadly, far too many firms are doing their email marketing badly, which keeps them from achieving those goals…