5 Basic Guidelines for Exhibiting

February 26th, 2015

bad booth 1We exhibited at the CASRO Digital Conference a couple of weeks ago. It happened to be in my back yard, right here in Nashville. A really nice event.

The ‘exhibit hall’ was fairly small… it was actually a ballroom that held 12-15 exhibitors. And even in this microcosm of the exhibiting world, it was amazing to see just how bad most firms are at exhibiting. Here are five basic guidelines for exhibiting that I saw broken again and again…

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Business Leaders: Don’t be Afraid to Ask for Help

February 17th, 2015

group1As I write this, I’m at about 30,000 feet – somewhere in the air between Oakland and Denver – on my way back to Nashville. I’ve just spent the last 3 days at MRA’s CEO Summit in Napa Valley. What a great event… kudos to the MRA staff (David, Amy, Jenn & Jess) and hosts like Merrill Dubrow and Steve Schlesinger.

I think what made it a great event for me – besides taking place in Napa! – was the overriding theme that business leaders need to learn to “ask for help… and be willing to accept it.”

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7 Reasons Why Conferences Should be Part of your 2015 Plan

February 3rd, 2015

conf2It looks like February is becoming the new October in our industry… a month full of conferences. In fact, we’ll be at two of them this year – MRA’s CEO Summit in Napa Valley and the CASRO Digital Conference in Nashville. February also includes Qual 360 and IIeX (both in Europe), the premier of the new Quirk’s Event and more.

Too many? Maybe… but by and large, I am a big fan of these kinds of events. In fact, I’ve got seven reasons why you might want to put more of them on your calendar for 2015.

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