‘Thanks, but no thanks’ is an OK answer.

April 28th, 2015

thanks but no thanksThis past week… after a number of emails, a proposal and a couple of phone conversations, a sales prospect (a.k.a. a potential new client) got back with me and said, “Thanks, but no thanks.” And guess what? While it wasn’t the answer I wanted, I was actually OK with it.

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The top 15 webinar tips for your next presentation

April 22nd, 2015

FoDI’m a lucky and grateful guy… I’ve been asked by two industry organizations (CASRO and Greenbook) to deliver four webinars over the next several months. I’m a huge proponent of webinars for several reasons…

  • They deliver valuable information to attendees, in a non-threatening, non-salesy way
  • They are a reasonable way to gather contact data from potential clients (when they register)
  • They build awareness for the presenter and help position them as subject matter experts

If webinars are part of your marketing efforts – or if you’d like them to be – here are the top 15 webinar tips to consider as you get started…

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Do you really know what clients want?

April 15th, 2015

skilletI was flipping through a magazine this morning and came across a small article announcing a new product available to consumers.

It’s a Bluetooth-enabled frying pan that helps you find the right temp so you know when to flip your pancakes (or whatever you’re cooking). Are you serious?!

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Is bad marketing better than no marketing?

April 7th, 2015

I received an unsolicited email the other day from a company using the holidays (Easter and Passover) as a reason to communicate… not unlike so many companies do at Christmas/Hanukkah time. Now, I appreciate when somebody tries something different as a way to “break through the clutter”… and I admit, I’m not sure I have ever received an Easter/Passover promotional message before.

But the real problem was the message itself… It was simply one short sentence. That’s it!

Now, I’m as big a fan of brevity as the next guy… but there was no real thought behind it. No real value. Not even a nice story in the message. It’s as if the sender tried to do the absolute least amount of work possible, just to get out an email for Easter so they could say they were doing something.

All-in-all… an OK strategy – but lousy execution.

Here’s my point… I see a lot of bad marketing in our industry. Poorly thought-out, haphazard, hastily-executed tactics – just to do something. Anything. And the worst offenders are these…

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