Marketing & Sales Advice from Leaders in our Industry, Part 2

June 30th, 2015

L&ELast week, we began a 5-part series on how business owners and leaders in the market research industry really feel about marketing & sales. For this week’s post, we interviewed Brett Watkins, CEO at L&E Research, based in Raleigh, NC.

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Marketing & Sales Advice from Leaders in our Industry, Part 1

June 24th, 2015

c+r research logoMarketing & sales – and the results they produce – are important to everyone in a firm… but perhaps to no one more so than the owners and senior leaders of those firms… those who have P&L responsibility and who are charged with the growth and sustainability of those businesses.

To get an inside look at how marketing & sales are viewed inside the “C Suite,” we interviewed the leaders of five very well-known, highly-regarded firms in our industry. We think their perspective will be helpful to those struggling with marketing & sales in their firms.

Up first in this 5-part series… Paul Metz, Executive Vice President/Managing Partner at C+R Research in Chicago.

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Hiding in your booth? Really?!

June 20th, 2015

bored exhibitorI attended IIeX NA in Atlanta this past week… a very interesting event with a focus on technology and emphasis on the future of research. And attended by 750 people!

A gold mine for those companies exhibiting… or so you would think.

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8 ‘Lazy’ LinkedIn Mistakes Too Many Users Make

June 9th, 2015

linkedin-profile-photo-example-bad-5We all know about LinkedIn – THE social network for businesspeople. Rarely do I come across a client, prospect or vendor who is not on it. I am not a ‘power user’ (I still take advantage of a free account), but I am an active user – connecting often, posting frequently and participating in online conversations.

And as an active user, I see way too many mistakes made by way too many users – all of which happen simply because they are too lazy to take a few minutes to “do it right.” Here are the most egregious of the LinkedIn mistakes (in no particular order)…

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