Need Fresh Content for Content Marketing? Do Survey Research!

July 29th, 2015

A Guest post by Debra Semans. Based in Atlanta, Debra, is the lead writer for Harpeth Marketing, as well as an independent researcher and focus group moderator. She can be reached at Debra@HarpethMarketing.com.

frustrated at workWhile the debate rages about whether “Content is King”, many marketing researchers feel like Content is some maniacal despot, or at least a weighty albatross hung around your neck. You already have a 70-hour (or more) a week job! How are you supposed to make time to produce fresh content? And how do you make it fresh when everyone else is publishing content on the same topics? How many blogs on customer satisfaction measurement can the world endure?

Ironically, marketing researchers have the best source for fresh content right at their fingertips. I’m talking about marketing research! The results of a quick survey can fuel your blog posts for weeks.

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Marketing & Sales Advice from Leaders in our Industry, Part 5

July 21st, 2015

Schlesinger logo 2This is the last of five posts in which we have interviewed noted business owners and leaders from across the Market Research industry to explore how top firms look at and utilize marketing & sales for their businesses.

This week, we talked with Steve Schlesinger, CEO at New York-based Schlesinger Associates.

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Marketing & Sales Advice from Leaders in our Industry, Part 4

July 14th, 2015

CMB Base Logo2This is the fourth of five posts in which we are interviewing noted business owners and leaders from across the Market Research industry to explore how top firms look at and utilize marketing & sales for their businesses.

This week, we talked with Anne Bailey Berman, President and CEO of Chadwick Martin Bailey, based in Boston, Mass.

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Marketing & Sales Advice from Leaders in our Industry, Part 3

July 7th, 2015

MARC logoThis is the third in a series of posts where we’ve interviewed business owners and leaders from across our industry to help get an understanding of how top firms look at and utilize marketing & sales for their firms.

This week, we talked with Merrill Dubrow, President & CEO of M/A/R/C Research, based in the Dallas/Ft. Worth area.

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