Don’t Be an Idiot When Making Marketing & Sales Decisions

September 23rd, 2015

idiot 1How do you make your marketing & sales decisions?

For example…

  • What topics do you choose to blog about?
  • How do you decide what your ads will say?
  • Why don’t you Tweet?

For most people and most firms… these kinds of decisions are often made by the senior executive at the firm… who relies (far too much, IMHO) on his or her own feelings… on what they think ought to happen… and on what their gut tells them to do. And even if it’s a reasonably well-informed gut – it’s still boils down to just a guess.

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Why Spelling and Grammar Matter in Marketing

September 8th, 2015

bad_spellingA guest post by Debra Semans. Based in Atlanta, Debra, is the lead writer for Harpeth Marketing, as well as an independent market researcher and focus group moderator. She can be reached at Debra@HarpethMarketing.com.

I am a Grammar Nerd. I know the difference between “there”, “their”, and “they’re.” I know about the Oxford comma. The difference between active and passive voice is clear to me.

I read your Facebook posts, your Tweets, your emails, and I judge you for your typos and grammatical errors. My esteem for a company drops if they have typos and grammatical errors in their materials.

I know it is not my most endearing quality, but there it is. I admit it.

However, does any of that matter? Or, am I simply hyper-critical and old-fashioned?

Apparently it does matter – quite a bit.

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Is the “Customer Experience” improving in our society?

September 1st, 2015

waiter2In the course of just a few days last week, I had four separate [unexpected] experiences that made me wonder if businesses are finally starting to “get it”… and understand that the Customer Experience may be the most important aspect of marketing, let alone its obvious impact on satisfaction and loyalty.

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