A Brilliant Example of Communicating in Plain, Simple English

January 27th, 2016

simple2I’ve been looking for some new software lately to help with processing credit cards online for our upcoming workshop series. One of the vendors I was investigating is WaveApps.com.

While I was browsing their website, I did something I almost never do… I took a look at the Terms of Use. You know… that long, legal document that we usually completely ignore, or when necessary, just click ‘Agree’ and move on.

But WaveApps has done something remarkable… something I’ve never seen before with this kind of document.

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Are You an Expert?

January 13th, 2016

expert2The 3 things you must have to truly be called an ‘expert.’

Read through many (if not most) websites in our industry and you’ll find that many firms – and the top employee(s) at those firms – claim themselves to be experts in their particular field… methodology experts… industry experts… application experts… or some combination of those. Further, an intellectual industry like Market Research is a great place in which to be an expert. Expertise is why we get hired. Expertise can differentiate us from our competitors. Expertise is how we position ourselves in the marketplace.

But what does it take to be an expert? Or more importantly, to be perceived by others (your clients and prospects) as an expert? I think there are three critical factors…

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