October 26th, 2016
I had a boss (the company Founder) several years ago who would set the annual sales goals for our company… without much regard for what was really happening in the marketplace. The trouble was – and no surprise here – that he set ridiculously high goals (think 50%+ growth or more). Then, the rest of the team would jump through hoops to re-do all of the plan and budgets… all the while knowing that there was no way in hell we would come close to achieving those goals.
That’s NOT how to do it.