Hey Sales Rep… Your Manager Should be Fired!

February 28th, 2017

I receive “cold call emails” all the time…. I guess as President of the company, I’m a magnet for salespeople. Fine… it comes with the territory.

But this past week, I received a sales email so bad that I had to share it (names are being withheld so they don’t die of shame!).

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3 Reasons Why You Need Email Automation

February 21st, 2017

Email automation, the programmed sending of prepared emails based on some trigger event, has been around for several years now.

It originally fell within the purview of marketing automation platforms (e.g. Hubspot or Marketo), but more recently, has become integrated into even the low-cost email platforms (e.g. EMMA or MailChimp).

Here’s an example of how it might work… let’s say you send out a monthly enewsletter to your sales database. Inside the email is a link back to a blog post about Product Testing on your website. Pretty standard, right?

Now imagine that everyone who clicks on that link is automatically sent a second email 3 days later, linking them to another blog post on a related topic. Pretty neat, right? [Note: it’s the clicking on the link that’s the ‘trigger event.’]

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No 2017 Marketing & Sales Plan? There’s still time!

February 14th, 2017

Here we are… a month and a half into the new year and you never got around to putting together a marketing & sales plan for 2017. First of all, know that you’re not alone. A busy Q4 plus the holidays put a lot of businesses behind the eight-ball when it comes to planning.

But, don’t use that as an excuse! Just because the new year had already begun doesn’t mean there’s not time to still put down on paper what you’re going to do this year to achieve your revenue growth goals. So, here are my suggestions for getting it done…

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