May 30th, 2017
It happened again. [Actually, it happens pretty regularly.] I received an email – in this case, a LinkedIn message – from a company representative promoting a discount on their services for the summer.
In general, I’m opposed to salesy emails to begin with… but this one, like so many others, completely missed the mark with me. The note was promoting services targeted to market research firms and independent moderators. Our firm is neither of those.
Why do people responsible for sales & marketing think it’s OK to just blast out email sales pitches to anyone and everyone on their list?! It’s just lazy!