Are you ready for ‘conference season?’

August 22nd, 2017

conferenceFor as long as I have been in the market research industry, Fall has been ‘conference season.’ And while organizations like Quirk’s have established solid events in the first part of the calendar year, September-October-November continue to host most of the industry’s top events:

Insights Leadership Conference

TMRE – The Market Research Event

The ESOMAR Congress

The Corporate Researchers Conference (CRC)

The AMA Annual Conference

If you’ve got conference plans on your calendar this Fall, there are three areas that – if you’re properly prepared – can have a dramatic impact on your success at these events.

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Content Marketing Has No Value, If No One Sees It!

August 15th, 2017

content marketingIt’s very interesting… almost all ‘content marketing’ planning sessions focus solely on the first word: content – what topics are to be covered, who you’re writing for, which keywords should be focused on, which format you will use (blog, case study, eBook, infographic, etc.) and who’s going to create it.

But that’s only half the equation. Many people (most, in fact) assume because their content is “good” (at least they think it is), that it will be found by their target market. Not necessarily!

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