September 26th, 2017
True story… earlier this week, I was the recipient of bad selling – a “cold call” email from a sales rep in our industry pitching his services.
It started with “We’ve never met, but…” Immediately, my defenses went up! I knew what was about to come – a sales pitch of some kind.
Then, at the end of the pitch, the email went on to say, “I have no idea if this is relevant to you.” Which, of course… it wasn’t.
This kind of amateurish sales effort – very common in the Market Research industry – drives me up the wall! AAARGH!!!