May 27th, 2018
Those who are regular readers of my content have heard me say (on more than one occasion), that “Market Research is an industry that does not embrace marketing and sales”… particularly among agencies and consultants. And when these firms do decide to execute some business development efforts, they often just execute. There isn’t a lot of thinking or planning that goes into it… in reality, they’re just “winging it.”
Why does this happen? Why do the smart people at these firms not invest the time upfront to help ensure better results on the back end?