A note from our Founder, Steve Henke
Focus on what you do best. Leave the marketing to us.
I started Harpeth Marketing in 2012 for one reason… after having spent the previous 6+ years of my career as President of a technology & fieldwork firm – and working with hundreds of firms in the research industry in the U.S. and around the world – it had become obvious to me that there was a strong need for improved marketing & sales in our industry.
In preparing to launch this firm, I spoke with researchers across the country, representing firms big and small… and what I learned validated my observations. I discovered that most firms had no real marketing & sales plans in place… that their implementation was usually unplanned and often reactive in nature… and that virtually no firms really did a good job of differentiating themselves from their competition.
We began by helping clients with strategy and planning. But it didn’t take long to realize that just because a client had a good plan didn’t mean the work would actually get done. And so, we quickly expanded to become a provider of outsourced marketing services.
Here’s an all-too-common example… have you ever come across a blog that hasn’t had a new post in 3 or 4 months? I promise you, that was not the intention of the firm. In almost every case where this happens, little or no thought was given on the front end to the strategy behind the blog or the planning of its execution… and then everyone gets so busy with their ‘real’ jobs that things like blog posts just fall through the cracks.
That’s where we can help. At Harpeth Marketing… we help you think through your marketing & sales efforts and then we help you execute.
As you read through the website and learn about what we do, the problems we solve and how we’re different, if you have any questions or if we can help in any way, please don’t hesitate to reach out to us.
Good luck and good marketing,