May 23rd, 2017
Fact: Not every ‘sales lead’ becomes a client.
But every client was – at one time – a sales lead. Can’t happen any other way! Sales leads are the lifeblood of growth for every MR organization. Generating (and qualifying) them should be a top-priority strategy for everyone involved in sales and marketing at your firm.
There are numerous ways to generate sales leads, but the two most effective ones in our industry are:
- Gated content
- Conference participation