Many firms give gifts to their clients at this time of year as a “thank you for your business” gesture. I do, too, in fact.
But how many of you receive gifts from your clients?
It’s Monday morning at 7AM as I write this post and I’m sitting at a local Nashville restaurant about to meet a client for coffee. At the table next to me, a husband and wife come in, sit down and give holiday gifts to their [presumably] regular waitress and the restaurant manager. Incredible!
What are the restaurant employees doing to engender such gratitude from patrons? I would guess things like friendliness, personal attention, taking a genuine interest in them, extra fast delivery of their order, a sincere appreciation for their business, etc.
But it got me to thinking… what can we do – in the market research industry – that would compel our clients to send gifts to us?
Maybe some of the same kinds of things… friendliness, personal attention, taking a genuine interest in them, extra fast delivery of their order, a sincere appreciation for their business, etc.
I don’t know exactly what kind of service would result in that kind of relationship… but getting a gift from a client would make for a very special Holiday Season for me.
Happy Holidays everyone… peace and joy to you and your families.