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Getting rather than giving gifts for the holidays?

December 18th, 2012

presentMany firms give gifts to their clients at this time of year as a “thank you for your business” gesture.  I do, too, in fact.

But how many of you receive gifts from your clients?

It’s Monday morning at 7AM as I write this post and I’m sitting at a local Nashville restaurant about to meet a client for coffee.  At the table next to me, a husband and wife come in, sit down and give holiday gifts to their [presumably] regular waitress and the restaurant manager.  Incredible!

What are the restaurant employees doing to engender such gratitude from patrons?  I would guess things like friendliness, personal attention, taking a genuine interest in them, extra fast delivery of their order, a sincere appreciation for their business, etc.

But it got me to thinking… what can we do – in the market research industry – that would compel our clients to send gifts to us?

Maybe some of the same kinds of things… friendliness, personal attention, taking a genuine interest in them, extra fast delivery of their order, a sincere appreciation for their business, etc.

I don’t know exactly what kind of service would result in that kind of relationship… but getting a gift from a client would make for a very special Holiday Season for me.

Happy Holidays everyone… peace and joy to you and your families.

Copyright © 2012 Harpeth Marketing | www.harpethmarketing.com | (615) 866-0430 | info@HarpethMarketing.com


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