The Competitive Advantage
June 25, 2019
Have you ever gotten deep into a sales conversation with a potential buyer – maybe even over the course of weeks or months – only to find out that they will never become a buyer? That your firm is just not the right fit with what they really need… or that they can’t afford your services?
Scenarios like that – which happen all too often – are incredibly frustrating. And a colossal waste of time!
So, what can you do? You need to qualify your sales prospects before moving forward. Here’s how…Continue Reading