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The Competitive Advantage

posts from November, 2018

November 13, 2018

Ignore the title on your business card… you’re in sales!

What is selling? Simply defined, selling is the process of influencing a buying decision. That’s it.

And guess what? Your sales people aren’t the only ones who do that. Everyone at your firm has the opportunity and responsibility to do that – particularly in regards to ensuring repeat clients.

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November 6, 2018

6 Reasons Why eBooks are a Great Marketing Tool

eBooks have been a staple of content marketing for some time. Loosely defined as booklets of multiple pages (usually 8 or more), well-designed and covering fairly broad topics, eBooks have proven to be a great marketing tool. If you’ve not considered producing an eBook for your firm, here are 6 reasons why you should.

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