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The Competitive Advantage

posts from June, 2019

June 11, 2019

All Clients Are Important, But Large Clients Matter More.

We like to think that all clients are important… and they are. Our goal is to do good work for all clients and deliver a high level of service to each of them… and we strive for that every day.

But the fact is… your large clients are more important than your small clients!

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June 3, 2019

Building Your Personal Reputation

A few weeks ago, I wrote a blog post about how the clients of small businesses aren’t just buying the products or services of that business, they’re buying the owner of that business, too.

If you believe in that premise, then, as a small business owner (or senior leader), you need to understand that your ‘reputation’ is a critical component in the success of your firm.

In this post, we’ll outline several different ways to help build your reputation and position yourself as someone that potential buyers will want to do business with.

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