The Competitive Advantage
October 15, 2019
A few weeks ago, I wrote a post on how NOT to use LinkedIn in your sales efforts (read it here). It was one of our most popular posts all year. Evidently, I’m not the only one who hates hard-sell pitches on LinkedIn.
In a happy coincidence, I was telling a client contact about this post… and she told me a story about how she is using LinkedIn in a friendly, non-salesy and effective way. Here’s what she’s doing…Continue Reading
October 8, 2019
For those firms that take the time to set annual sales goals, they generally think in terms of a BHAG… a Big, Hairy, Audacious Goal! That is, “What lofty revenue number can we achieve next year?” And that’s fine. Employees need that target to work toward. To inspire and drive them.
In fact, it was about this time, last year, that I wrote a blog post on how to set those annual sales goals. Click Here to read it.
But those big goals are not enough!Continue Reading