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The Competitive Advantage

posts from January, 2019

January 15, 2019

I’ve Got an Accountability Partner… and You Should, Too

One of the primary responsibilities of a business owner is ‘accountability’… to make sure our employees are doing their jobs and making progress toward company goals. We hold our project teams accountable by getting feedback from clients. We hold salespeople accountable by monitoring selling activity and – of course – tracking revenue. We hold our financial team accountable by requiring timely completion of P&Ls, balance sheets and AP/AR reports.

But who holds us – the owners – accountable?

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January 8, 2019

Marketing & Sales for ‘Old’ Business Owners, Part 5

“I don’t have the money!”

Edging out “I don’t have the time!” as the primary reason ‘old’ business owners are not actively engaged in marketing & sales is “I don’t have the money!” Or “it’s too expensive.” Or some other money-related ‘excuse’ – yes, it really is an excuse!

For these owners, I have a few thoughts…

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January 1, 2019

Marketing & Sales for ‘Old’ Business Owners, Part 4

“I don’t have the time!”

After “I don’t have the money!”, the second most common excuse I hear from ‘oldsters’ like me for not engaging in any real marketing & sales efforts is “I don’t have the time!”.

To that, I have two responses:

#1. Bullsh**! The reason you don’t “have the time” is because you’re not “making the time”… and the reason you’re not “making the time” is because it’s not a “priority” for you.

It’s that simple.

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