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The Competitive Advantage

posts from March, 2019

March 19, 2019

5 Questions Your Website Has to Answer for Prospective Clients

Visitors to your website – especially those who might become clients – are there with a purpose. An agenda. They have a number of questions that they need answers to… and if you don’t answer them properly (or answer them at all), the visitors will simply move on to the next potential vendor.

To make sure that doesn’t happen at your firm, here are the 5 questions your website must answer:

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March 12, 2019

When Building Awareness, Drive Your Prospects Where You Want Them to Go

I was doing some reading this past weekend on building awareness for brands and was overcome with the realization that nearly every one of the marketing experts who wrote one of the articles I read was WRONG!

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March 4, 2019

8 Ways to Leverage Existing Relationships to Grow Revenue

How many clients and potential clients do you know? Before you answer… think about it. Consider all of your current clients and prospects, all of your past clients and prospects (those old names in your CRM), everyone you’ve ever chatted with at an industry conference or networking event, people you’ve connected with on LinkedIn and so on and so on. I’ll bet if you add all of those up, it’s a pretty impressive number. Hundreds? Maybe a couple thousand? And that’s great!

So, what are you doing with all of those ‘relationships?’

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