As I write this, I’m flying home from several days in Southern California, after working with a couple of clients. In both cases, there were just a few people sitting around a table, collaborating and working toward a common goal. We did some planning, talked strategy, bounced ideas off of each other and, in the end, left with To-Do’s for each of us as we move forward together.
But more importantly… we also shared a meal, laughed, talked about families and discussed summer vacations. It was real human-to-human interaction.
Don’t get me wrong… I am not a technology Luddite. I use it every day, all day, like everyone else. I swap emails with clients, connect on social media and participate in a lot of conference calls.
But it’s not enough. Something is missing in those electronic/remote interactions – they feel good… but not great (like they should be).
Spending time like that was a reminder to me to get out from behind my desk more often and spend time face-to-face with my clients and prospects… to not just be there, but to engage with them… to sincerely care about them as people, not just as a revenue source… because that is how genuine relationships are built.
Remember… “All things being equal, people do business with people they like. All things NOT being equal, people still do business with people they like.”
What kind of shape are your relationships in?