If your summer is slow, focus on marketing & sales for a competitive advantage; part 4 – get smarter about business development
July 9th, 2013
So, are you keeping up… are you taking the time to focus on your marketing & sales this summer? I hope so, because it’s a great time to do it. We started with conferences, LinkedIn your online presence and now…
Summer tip #4: Get smarter about business development
Marketing has evolved and changed as much as any discipline in business. We used to think about marketing as print ads and direct mail. Then along came the internet and our choices expanded to include email and banner ads. And in the last few years, thanks to advances in technology, our choices have expanded further to include social media marketing, search engine optimization and mobile marketing.
With the proliferation of options – where do you turn for answers? Ironically, to the same technologies that are the cause of this anxiety in the first place… the internet and social media. There’s enough information available – most of it for free – to make almost anyone a marketing expert!
Following is a list of some marketing resources that you might find useful this summer. My recommendation to you is to spend a few minutes every morning browsing and learning. If it doesn’t become a habit for you… it’ll never happen!
Aside from the obvious Google searches…
- www.Google.com/Alerts – Every morning, I receive a series of emails from Google Alerts highlighting new posts on the internet based on key word searches I set up; this includes phrases like “marketing and sales” or “content marketing”, as well as my company name and the name of my competitors.
- www.YouTube.com – Don’t forget about this video channel as a search source, especially for things like software demos.
- www.AllTop.com has thousands of blogs organized by topic; when there, click on ‘M’ then click on ‘Marketing’ and it will provide you with a very long listing of marketing-related blogs (including this one).
- www.Technorati.com is a search engine for blog posts; just put in the topic that interests you and it will return a long list of related posts.
Whether they’re selling memberships, subscriptions or conference admission, they all still make available a number of excellent resources. Make sure to sign up for their free e-newsletters and attend their free webinars.
Marketing Automation Software companies
Interestingly, these MAS firms make available a number of really well done eBooks and other resources on a variety of marketing topics. Why? The more marketing you do, the more likely you are to need their software. But even with that, the resources can be excellent.
You’re probably already engaged in social media as a means to help promote your business, now use the sites as a resource.
- www.LinkedIn.com – search for and join (then participate in) marketing-related groups
- www.Twitter.com – Do a ‘hashtag’ search for topics like #marketing or #socialmedia
- www.Ted.com – not really a social media site, but video-based educational sessions from world-class speakers
I know many of you would rather sit on the beach, under a big umbrella with a good, old-fashioned book in your hands. If that’s you, then you can start here…
- www.Amazon.com – just go to the search tool and plug in “marketing” or “sales.”
- If you’re not sure where to start, here are two lists from Inc. magazine on the top marketing & sales books ever written:
And this list is just the tip of the iceberg… there is a lifetime of learning available to you – much of it for free. So, whether you’re a beginner or a marketing pro, you can find resources online that will help to make your marketing & sales more effective and make you a little bit smarter this summer… giving you the competitive advantage you’re looking for.