There’s an old story from professional football with an important marketing lesson…
After a particularly difficult loss one Sunday afternoon, John McKay, then coach of the Tampa Bay Buccaneers, was asked by a sports reporter, “Coach, what do you think of your team’s execution?” To which Coach McKay replied, “I’m in favor of it!”
Like football, success in marketing is in the execution of the details – in doing the little things day-in, day-out and in thinking through all that needs to be done and making sure it happens. Where it breaks down for most firms is in two areas:
- Not thinking through and planning for all those details
- Not having the discipline to follow the plan every day
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