The Competitive Advantage
March 12, 2019
I was doing some reading this past weekend on building awareness for brands and was overcome with the realization that nearly every one of the marketing experts who wrote one of the articles I read was WRONG!Continue Reading
March 4, 2019
How many clients and potential clients do you know? Before you answer… think about it. Consider all of your current clients and prospects, all of your past clients and prospects (those old names in your CRM), everyone you’ve ever chatted with at an industry conference or networking event, people you’ve connected with on LinkedIn and so on and so on. I’ll bet if you add all of those up, it’s a pretty impressive number. Hundreds? Maybe a couple thousand? And that’s great!
So, what are you doing with all of those ‘relationships?’Continue Reading
February 26, 2019
Many small business owners are often gripped with the fear of “being alone.” Of not having anyone to bounce ideas off of or share concerns with.
In larger firms, there may be key employees or colleagues to share with… but not so much in smaller firms. Masterimnd groups seem to be very popular, but are often full of competitors. And most businesses are too small for a formal Board of Directors. So, what’s the solution?Continue Reading
February 19, 2019
Is it going to be a good year for you and your firm? Kind of hard to say, as this point, isn’t it? But one thing is sure… you can’t just sit back and hope that something good will happen. You need to grab the bull by the horns and make it a great year!
To help get you started down the path of being proactive, here are 11 proven ideas to consider…Continue Reading
February 12, 2019
I was sitting in my office earlier this week when the UPS deliveryman walked in with a box. A big box! And I wasn’t expecting anything.
When I looked at the label to see who sent it, I saw that it was from Fracture, the ‘photo on glass’ people. Ooh… my daughter is sending a new photo of our granddaughter, I thought.
I was wrong.Continue Reading
February 6, 2019
The following post is from an interview with Anne Beall, PhD, Founder of Beall Research in Chicago.
Henke: Anne, let me get this straight… you designed, implemented, managed, measured, reported on and paid for a full-blown research study as a marketing strategy?
Beall: Not quite. It was actually two studies! Seriously… yes, we did create and execute a full study for our own purposes – partially to support our marketing efforts and also to help us study and bring to market a new model around brands and emotions.
Henke: Where does an idea like this come from? Many firms that I’m familiar with would wait to find a paying client to help underwrite something like that.Continue Reading
January 29, 2019
Texting, social media and email are not enough to build real working relationships.
Last week, I participated in the Insights Association’s CEO Summit in Miami… a sold-out industry event attended by nearly 100 C-level executives from throughout our industry. And during the three days, one over-arching theme became crystal clear… while we all work in a B2B environment, we all still live in a Human-to-Human (H2H) world. That’s not just me saying that… everyone I talked with about that idea at the Summit whole-heartedly agreed.Continue Reading
January 23, 2019
Raise your hand if your New Year’s resolution is to “lose weight!” It is, by far, the most common option for that annual tradition of ‘personal goal setting.’
While I don’t know the actual statistics, I’ll bet well over 90% of those with that goal don’t achieve it. Maybe 95%! And there’s a pretty simple reason why that happens…
You can’t just ‘lose weight.’ You can’t will it to happen. You can’t stand in front of the mirror and hope that the fat will go away.Continue Reading