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The Competitive Advantage

January 3, 2017

Blogging in 2017? What do I write about?

blogA few weeks ago, I had a conference call with several contacts at one of my clients about Content Marketing in 2017… and specifically, about blogging.

The have committed to blogging a couple of times every month. Great! They understand the value of blogging in helping to position their firm as Subject Matter Experts, for building awareness and for helping with SEO. But every one of them had the same question…

“What do I write about?”

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December 27, 2016

The Top 10 Marketing & Sales Posts of 2016

top-tenDuring this past year, we’ve posted more than 50 articles and blog posts to our website… and they were read by thousands of website visitors. Thank you for your interest. We hope you found the information and stories in those pages to be helpful in some small way. And in case you’re not a regular visitor, below are links to Harpeth Marketing’s top 10 posts and articles of 2016.

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December 20, 2016

Stupid Business Rules

True story… I received a notification from the State of Tennessee recently that it was time to renew my ‘dba.’ Fine… so I filled out the form, wrote the check and sent it in. A few days later, I received an envelope back from the department I had responded to. On top of my form and my check – which they were returning – was a letter from the head of the department and, across the top, stamped in big letters: REJECTED.

Crap! What did I do… wrong amount on the check, improperly filled out form, what? Nope. I had sent in my form and my money too early! ARE YOU KIDDING ME? So, let me get this straight… one of your customers (me) pays TOO promptly… and your response is to send the money back?

You can’t make this stuff up!

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