The Competitive Advantage
January 19, 2021
Here are two methods to make sure your blog posts hit the mark!
About this time each year, many firms are looking at their newly minted marketing plan and getting excited about the upcoming possibilities. Then, they look at the plan’s timeline and it reads, “Write the January blog post.” Instantly, that excitement turns to fear.
“Oh crap… what do I write about?” Don’t laugh, we’ve all been there!Continue Reading
December 29, 2020
According to Google Analytics, there were more than 10,000 Page Views of our blog this past year. And as I do every year at this time… I wanted to do a count-down of the most-reads topics. But I did the measurement a little differently this year.
Instead of looking at the most popular posts that were written in 2020, I looked at which posts were the most viewed in 2020, regardless of when they were written. Interestingly, these “hot topics” spanned the entire life of our company… from as early as 2012 (the year we were founded) up to several from this year.
We hope you enjoy them…Continue Reading
July 21, 2020
In the first six months of this year, more than 5,000 visitors spent some time on our blog, The Competitive Advantage. A deep and genuine “thank you” goes out to all of you who visited.
At the half-way point in the year, I thought it would be interesting to look back and see which articles attracted the most readers. Not surprisingly, several of the top posts were about conducting marketing & sales during the pandemic. But not all of them.Continue Reading
December 30, 2019
As you may have seen in a post earlier this year, in the 7+ years since starting Harpeth Marketing, I have published more than 400 articles (this one is #420, to be exact!)… making this blog, The Competitive Advantage – the #1 marketing & sales resource in our industry! One of the benefits of writing so frequently is that my writing has developed a bit of a following (both on our website and on my LinkedIn profile). So, at this time every year, I like to look back at the articles I posted over the year and showcase those that were the most popular.Continue Reading