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The Competitive Advantage

tag: building awareness

July 5, 2019

I just published my 400th blog post!

Yeah… it’s a little hard to believe, but this is the 400th blog post I’ve published since Harpeth Marketing opened its doors a little over 7 years ago. And it’s not just the blog posts… we’ve also published a dozen eBooks, numerous Tip Sheets, as well as delivered several conference presentations and a bunch of webinars.

There’s a ton of time and [some] money rolled up in all that content. Has it been worth it?

The answer is a big, unequivocal “YES!” And here’s why…

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March 12, 2019

When Building Awareness, Drive Your Prospects Where You Want Them to Go

I was doing some reading this past weekend on building awareness for brands and was overcome with the realization that nearly every one of the marketing experts who wrote one of the articles I read was WRONG!

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