The Competitive Advantage
April 6, 2020
Low-cost/no-cost marketing & sales ideas #19-23…
If you’ve been following along the past few weeks (3/18, 3/24, 3/31), we’ve explored 18 different marketing & sales activities you could employ while you’ve got a little extra time on your hands during the pandemic. Here’s a quick rundown:Continue Reading
March 18, 2020
7 low-cost/no-cost things to do with the extra time on your hands.
We’re in the midst of an unusual and unprecedented time period. Business owners simply don’t know how to deal with the COVID-19 crisis.
Some are promoting their services that can help right now… for example, offering to conduct online qual research, rather than doing in-person focus groups. Others are mentioning their enhanced healthy employee procedures. And that’s fine.Continue Reading
January 7, 2020
New month… new year… new decade! Pretty exciting! But are you starting 2020 with the same ol’ marketing & sales activities? If so, maybe it’s time to shake things up a bit. Below are 20 marketing & sales ideas to help you enhance your business development efforts in 2020. In no particular order…
July 5, 2019
Yeah… it’s a little hard to believe, but this is the 400th blog post I’ve published since Harpeth Marketing opened its doors a little over 7 years ago. And it’s not just the blog posts… we’ve also published a dozen eBooks, numerous Tip Sheets, as well as delivered several conference presentations and a bunch of webinars.
There’s a ton of time and [some] money rolled up in all that content. Has it been worth it?
The answer is a big, unequivocal “YES!” And here’s why…Continue Reading
June 3, 2019
A few weeks ago, I wrote a blog post about how the clients of small businesses aren’t just buying the products or services of that business, they’re buying the owner of that business, too.
If you believe in that premise, then, as a small business owner (or senior leader), you need to understand that your ‘reputation’ is a critical component in the success of your firm.
In this post, we’ll outline several different ways to help build your reputation and position yourself as someone that potential buyers will want to do business with.Continue Reading
March 26, 2019
In the past couple of weeks, I’ve had a ‘front row seat’ to two very unique events. I bring them up because they both show that a with little clever thinking – and not necessarily a bunch of money – you can take something from ordinary to special.Continue Reading
December 22, 2018
Over the past 6 1/2 years, we’ve published more than 350 articles in this blog… with close to 50 of them in 2018. And, not surprisingly, some enjoy much higher readership than others. So, in case you missed them earlier this year, listed below are the most widely-read blog posts from 2018. Enjoy!Continue Reading
November 27, 2018
When you think about the growth of your company, 99% of the time, you think about how to increase revenue for your core business. That is, how do you sell more of the kinds of products & services you’re already selling to more of the kinds of clients you’re already selling to? And you should think like it… that is your business, after all.
But before you set in stone your growth plans for next year, you need to consider two other ways to grow your business.Continue Reading