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The Competitive Advantage

tag: competitive advantage

July 5, 2019

I just published my 400th blog post!

Yeah… it’s a little hard to believe, but this is the 400th blog post I’ve published since Harpeth Marketing opened its doors a little over 7 years ago. And it’s not just the blog posts… we’ve also published a dozen eBooks, numerous Tip Sheets, as well as delivered several conference presentations and a bunch of webinars.

There’s a ton of time and [some] money rolled up in all that content. Has it been worth it?

The answer is a big, unequivocal “YES!” And here’s why…

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June 3, 2019

Building Your Personal Reputation

A few weeks ago, I wrote a blog post about how the clients of small businesses aren’t just buying the products or services of that business, they’re buying the owner of that business, too.

If you believe in that premise, then, as a small business owner (or senior leader), you need to understand that your ‘reputation’ is a critical component in the success of your firm.

In this post, we’ll outline several different ways to help build your reputation and position yourself as someone that potential buyers will want to do business with.

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March 26, 2019

Memorable marketing doesn’t have to be expensive!

In the past couple of weeks, I’ve had a ‘front row seat’ to two very unique events. I bring them up because they both show that a with little clever thinking – and not necessarily a bunch of money – you can take something from ordinary to special.

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December 22, 2018

The Top 9 Marketing & Sales Blog Posts from 2018

Over the past 6 1/2 years, we’ve published more than 350 articles in this blog… with close to 50 of them in 2018. And, not surprisingly, some enjoy much higher readership than others. So, in case you missed them earlier this year, listed below are the most widely-read blog posts from 2018. Enjoy!

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November 27, 2018

Look left and right for revenue growth!

When you think about the growth of your company, 99% of the time, you think about how to increase revenue for your core business. That is, how do you sell more of the kinds of products & services you’re already selling to more of the kinds of clients you’re already selling to? And you should think like it… that is your business, after all.

But before you set in stone your growth plans for next year, you need to consider two other ways to grow your business.

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April 17, 2018

Don’t just “show up” at a conference. Be prepared!

I’m attending a conference in 2 months. Here’s what I’m doing now to be prepared.

I’ll be attending Greenbook’s IIeX 2018 NA Conference in Atlanta this June. It’s one of my favorite industry events. Like many, I’m attending to expand my knowledge, but also to network – and hopefully initiate relationships with some potential clients. And even though it’s two months away, I’m preparing now to have a successful event. Here’s how…

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November 28, 2017

Looking for Growth? Do Just One Thing Differently in 2018.

commit ‘Tis the season! No, not the holiday season. The season for planning for next year.

Have you started yet?  Have you even started thinking about 2018?

Planning is hard work. It requires time, critical thinking and attention to detail – all at a time of year when we are often very busy. And while I genuinely believe in the value of planning, there are a large percentage of my blog readers who won’t do it.

For those who fall into that category… I’ve got your back!

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September 19, 2017

What Makes a Specialist Special?

specialistMost research firms are ‘generalists’… offering a variety of research methodologies to all kinds of firms in all kinds of industries. If it’s a profitable opportunity and if it fits their team’s skill set – they’ll take it.

And that’s fine. But with that broad approach to business comes a muddled and murky approach to marketing… decisions are difficult to make. Trying to serve so many kinds of companies in so many industries means far too many marketing options. So, how do you choose?

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