The Competitive Advantage
March 9, 2021
Last week, I wrote a blog post about how your company’s brand is impacted by nearly everything it does. Well guess what? The same thing applies to your personal brand, as well! And yes, just like a company, whether you want to or not, you do have a brand out in the markets you serve. And just like a company’s brand, the market will determine what yours is… that is, what they think of you when they see you or hear your name.Continue Reading
March 2, 2021
When you hear the word “brand,” what do you think of? Most people think of logos, colors, fonts… the graphical representation of a brand. But that’s not it at all.
Your brand is determined by your buyers and prospective buyers. Your brand if what they think of when they see or hear your company’s name. You don’t get to determine what your brand is. Your brand is what the marketplace says it is. Period.Continue Reading
February 9, 2021
It’s hard to believe that in 2021, I still have to write a blog post like this.
The very first website was published in 1990 – and a lot of changes have happened since then with the technology. Like most tech, it’s now a lot easier and less expensive to put up and maintain a sharp, professional website then it was just a few years ago. And yet, I come across websites every day that are just plain lousy! There are no two ways about it. So, for those of you whose website needs some help – and you know who you are – here are 6 guidelines to help get your website back to being an asset instead of a liability.Continue Reading
December 29, 2020
According to Google Analytics, there were more than 10,000 Page Views of our blog this past year. And as I do every year at this time… I wanted to do a count-down of the most-reads topics. But I did the measurement a little differently this year.
Instead of looking at the most popular posts that were written in 2020, I looked at which posts were the most viewed in 2020, regardless of when they were written. Interestingly, these “hot topics” spanned the entire life of our company… from as early as 2012 (the year we were founded) up to several from this year.
We hope you enjoy them…Continue Reading
April 6, 2020
Low-cost/no-cost marketing & sales ideas #19-23…
If you’ve been following along the past few weeks (3/18, 3/24, 3/31), we’ve explored 18 different marketing & sales activities you could employ while you’ve got a little extra time on your hands during the pandemic. Here’s a quick rundown:Continue Reading
March 18, 2020
7 low-cost/no-cost things to do with the extra time on your hands.
We’re in the midst of an unusual and unprecedented time period. Business owners simply don’t know how to deal with the COVID-19 crisis.
Some are promoting their services that can help right now… for example, offering to conduct online qual research, rather than doing in-person focus groups. Others are mentioning their enhanced healthy employee procedures. And that’s fine.Continue Reading
January 7, 2020
New month… new year… new decade! Pretty exciting! But are you starting 2020 with the same ol’ marketing & sales activities? If so, maybe it’s time to shake things up a bit. Below are 20 marketing & sales ideas to help you enhance your business development efforts in 2020. In no particular order…
July 5, 2019
Yeah… it’s a little hard to believe, but this is the 400th blog post I’ve published since Harpeth Marketing opened its doors a little over 7 years ago. And it’s not just the blog posts… we’ve also published a dozen eBooks, numerous Tip Sheets, as well as delivered several conference presentations and a bunch of webinars.
There’s a ton of time and [some] money rolled up in all that content. Has it been worth it?
The answer is a big, unequivocal “YES!” And here’s why…Continue Reading