The Competitive Advantage

tag: competitive advantage

December 11, 2013

Didn’t achieve your revenue goals this year? Do something about it!

As you’ve probably heard before… the definition of ‘insanity’ is to keep doing the same thing over and over and expecting the results to change.

With that in mind, answer these questions…  How was business this year?  Did you exceed your revenue goals?  How many new clients did you pick up?  How many did you lose?  How about leads generated or conversion rates?

Here’s my point… if you’re not happy with your business development results – then do something about it!  More importantly – do something different!

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November 13, 2013

Never forget… we are in the “people business.”

business-handshake“All things being equal, people do business with people they like.  All things not being equal, people still do business with people they like.”

Say what you will about the efficiencies of technology like emails, text messages, social media posts and even the telephone… the best business is still conducted face-to-face.

That was validated and confirmed for me yesterday… when I flew to Pittsburgh to meet with a client to talk about planning for 2014.

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October 29, 2013

6 Reasons Why You Should Consider Video Marketing

Video, as a marketing tool, has largely gone unused in our industry… and I’m not sure why.

We are very much a TV/video society… it only make sense to communicate in a style that people are used to and that works for them.

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