The Competitive Advantage
December 11, 2013
As you’ve probably heard before… the definition of ‘insanity’ is to keep doing the same thing over and over and expecting the results to change.
With that in mind, answer these questions… How was business this year? Did you exceed your revenue goals? How many new clients did you pick up? How many did you lose? How about leads generated or conversion rates?
Here’s my point… if you’re not happy with your business development results – then do something about it! More importantly – do something different!Continue Reading
November 13, 2013
“All things being equal, people do business with people they like. All things not being equal, people still do business with people they like.”
Say what you will about the efficiencies of technology like emails, text messages, social media posts and even the telephone… the best business is still conducted face-to-face.
That was validated and confirmed for me yesterday… when I flew to Pittsburgh to meet with a client to talk about planning for 2014.Continue Reading
October 29, 2013
Video, as a marketing tool, has largely gone unused in our industry… and I’m not sure why.
We are very much a TV/video society… it only make sense to communicate in a style that people are used to and that works for them.Continue Reading