The Competitive Advantage

tag: competitive advantage

July 31, 2017

Differentiation: Just Being Different Isn’t Enough

goldfishOver the past five years, without a doubt, the most popular topic in my conversations with clients and prospective clients has been around ‘differentiation’… what they can do to stand out from their competitors. Everyone agrees there is far too much “sameness” in our industry – too many firms that look alike and sound alike all offering a range of services that are essentially the same. If you’re a prospective buyer, how do you choose?

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December 6, 2016

4 Easy Tips for a Website Update by the End of the Year

Planning for revenue growth in 2017: Part 5 of 6

website_update_3 If you’ve been reading along with this series for the past several weeks, you know that we’ve covered several fundamental, but critical, ways to enhance your marketing & sales as you move into 2017, including:

Today, we explore what should be at the hub of your marketing efforts – your website… and how to do a website update.

Without suggesting you embark on a complete re-do of your website – especially before the end of 2016 – here are 4 easy tips to help get your website ready for 2017:

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November 15, 2016

Planning for revenue growth in 2017: Part 2 of 6

blogger2As many of us are sitting down to start thinking and planning for next year, we’re posting this 6-part blog series highlighting a number of proven marketing & sales tactics that you can employ to help with revenue growth in 2017. Last week, we kicked-off this series discussing effective use of the telephone.

This week… Start Blogging.

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February 16, 2016

Your Clients Don’t Have Research Problems

WIIFMI know, for most firms in the research industry, that statement seems a little counter-intuitive… but it’s true. That CPG firm you work with doesn’t really care about focus groups. The automotive company doesn’t get all that excited about conjoint analysis. And that healthcare firm… let’s just say that max-diff doesn’t keep them up at night.

The fact is, your clients don’t have research problems… they have business problems – that they need research to help solve.

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January 27, 2016

A Brilliant Example of Communicating in Plain, Simple English

simple2I’ve been looking for some new software lately to help with processing credit cards online for our upcoming workshop series. One of the vendors I was investigating is

While I was browsing their website, I did something I almost never do… I took a look at the Terms of Use. You know… that long, legal document that we usually completely ignore, or when necessary, just click ‘Agree’ and move on.

But WaveApps has done something remarkable… something I’ve never seen before with this kind of document.

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January 13, 2016

Are You an Expert?

expert2The 3 things you must have to truly be called an ‘expert.’

Read through many (if not most) websites in our industry and you’ll find that many firms – and the top employee(s) at those firms – claim themselves to be experts in their particular field… methodology experts… industry experts… application experts… or some combination of those. Further, an intellectual industry like Market Research is a great place in which to be an expert. Expertise is why we get hired. Expertise can differentiate us from our competitors. Expertise is how we position ourselves in the marketplace.

But what does it take to be an expert? Or more importantly, to be perceived by others (your clients and prospects) as an expert? I think there are three critical factors…

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December 30, 2015

Top 10 Blog Posts & Articles of 2015

Top10As 2015 draws to a close – and we put a wrap on another year of content – I thought it would be interesting to look back at the year and highlight our top 10 blog posts & articles… those that generated the most likes, views and comments.

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December 22, 2015

9 Proven Marketing Tips to Try in 2016

marketing tipsLast week, our blog post contained 9 really great sales ideas to try in 2016. This week, I want to tackle some marketing ideas you might want to try next year. Like the tips last week… they’re all low-cost/no cost, easy to do and – most importantly – have been proven to work…

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