The Competitive Advantage
July 31, 2017
Over the past five years, without a doubt, the most popular topic in my conversations with clients and prospective clients has been around ‘differentiation’… what they can do to stand out from their competitors. Everyone agrees there is far too much “sameness” in our industry – too many firms that look alike and sound alike all offering a range of services that are essentially the same. If you’re a prospective buyer, how do you choose?Continue Reading
December 6, 2016
Planning for revenue growth in 2017: Part 5 of 6
If you’ve been reading along with this series for the past several weeks, you know that we’ve covered several fundamental, but critical, ways to enhance your marketing & sales as you move into 2017, including:
- Understanding the perception of your firm in the marketplace
- Sprucing up your LinkedIn profile
- Starting to blogging
- Picking up the phone
Today, we explore what should be at the hub of your marketing efforts – your website… and how to do a website update.
Without suggesting you embark on a complete re-do of your website – especially before the end of 2016 – here are 4 easy tips to help get your website ready for 2017:Continue Reading
November 15, 2016
As many of us are sitting down to start thinking and planning for next year, we’re posting this 6-part blog series highlighting a number of proven marketing & sales tactics that you can employ to help with revenue growth in 2017. Last week, we kicked-off this series discussing effective use of the telephone.
This week… Start Blogging.Continue Reading
February 16, 2016
I know, for most firms in the research industry, that statement seems a little counter-intuitive… but it’s true. That CPG firm you work with doesn’t really care about focus groups. The automotive company doesn’t get all that excited about conjoint analysis. And that healthcare firm… let’s just say that max-diff doesn’t keep them up at night.
The fact is, your clients don’t have research problems… they have business problems – that they need research to help solve.Continue Reading
January 27, 2016
I’ve been looking for some new software lately to help with processing credit cards online for our upcoming workshop series. One of the vendors I was investigating is WaveApps.com.
But WaveApps has done something remarkable… something I’ve never seen before with this kind of document.Continue Reading
January 13, 2016
The 3 things you must have to truly be called an ‘expert.’
Read through many (if not most) websites in our industry and you’ll find that many firms – and the top employee(s) at those firms – claim themselves to be experts in their particular field… methodology experts… industry experts… application experts… or some combination of those. Further, an intellectual industry like Market Research is a great place in which to be an expert. Expertise is why we get hired. Expertise can differentiate us from our competitors. Expertise is how we position ourselves in the marketplace.
But what does it take to be an expert? Or more importantly, to be perceived by others (your clients and prospects) as an expert? I think there are three critical factors…Continue Reading
December 30, 2015
As 2015 draws to a close – and we put a wrap on another year of content – I thought it would be interesting to look back at the year and highlight our top 10 blog posts & articles… those that generated the most likes, views and comments.Continue Reading
December 22, 2015
Last week, our blog post contained 9 really great sales ideas to try in 2016. This week, I want to tackle some marketing ideas you might want to try next year. Like the tips last week… they’re all low-cost/no cost, easy to do and – most importantly – have been proven to work…Continue Reading