The Competitive Advantage
February 2, 2020
STORY 1: I recently reconnected with an old friend who owns a large B2B publishing company, producing very targeted industrial magazines. As part of their service to advertisers, they also produce a number of vertical trade shows (aligned with those magazines).
When I asked about his publishing business, he said that it was doing fine… but then he added, “The trade shows are growing like crazy!”Continue Reading
April 17, 2018
I’m attending a conference in 2 months. Here’s what I’m doing now to be prepared.
I’ll be attending Greenbook’s IIeX 2018 NA Conference in Atlanta this June. It’s one of my favorite industry events. Like many, I’m attending to expand my knowledge, but also to network – and hopefully initiate relationships with some potential clients. And even though it’s two months away, I’m preparing now to have a successful event. Here’s how…Continue Reading
August 22, 2017
For as long as I have been in the market research industry, Fall has been ‘conference season.’ And while organizations like Quirk’s have established solid events in the first part of the calendar year, September-October-November continue to host most of the industry’s top events:
If you’ve got conference plans on your calendar this Fall, there are three areas that – if you’re properly prepared – can have a dramatic impact on your success at these events.Continue Reading
July 19, 2016
It’s mid-July and the Fall conference season will be here before you know it. Are you ready?
One of the elements of successful exhibiting is a compelling booth. Whether you’ve got a big, solid structure or a simple pop-up, you can still deliver a message to the marketplace that gets attention. Because if you don’t, your ROI on those expensive conferences will be severely limited… not a message you want to take back to the boss! So if you’re thinking about a new booth for this Fall, consider these guidelines…Continue Reading
June 21, 2016
For wasting thousands of dollars
As I write this, I’m attending Greenbook’s IIeX event in Atlanta… one of the largest conferences in our industry with over 800 participants. Along with the educational sessions, there are several dozen exhibiting companies lining the hallways and in adjacent exhibit rooms.
And here’s where it gets interesting – or infuriating – depending on your perspective. One of the exhibitors had a tabletop display that spanned the length of their 6-foot table. Behind the table, they placed their two chairs… WHERE THEY SAT FOR THE ENTIRE EVENT!
Over the course of the three days, I passed by their table numerous times (the last several times, out of morbid curiosity!). I never saw them engage passersby… and it was a busy event. They – yes, there were two of them – just sat there, talking to each other, ‘working’ on their cell phones and hiding from everyone else. They never once took advantage of the great selling opportunity that was [literally] right in front of them.Continue Reading
March 22, 2016
Last week, I had the privilege and pleasure (yes – it really was) of speaking to a room full of market researchers at the QRCA-Philadelphia Chapter’s monthly meeting.
It was one of the most enjoyable and successful (based on feedback from the participants) live speaking experiences I’ve had in several years. And as I look back at why it went so well, I think it boiled down to a handful of guidelines that all speakers should follow for in-person presentations…Continue Reading
March 8, 2016
There are a bunch of conferences in our industry – TMRE, ESOMAR, Quirk’s, CASRO, MRA and more… not to mention all of the industry-specific ones. And even when you’re attending for just the education (not exhibiting… not sponsoring), networking at a conference can still be a remarkable marketing & sales opportunity for you and your firm.
As you get ready to attend your next event, consider these ideas to maximize your time there…Continue Reading
June 20, 2015
I attended IIeX NA in Atlanta this past week… a very interesting event with a focus on technology and emphasis on the future of research. And attended by 750 people!
A gold mine for those companies exhibiting… or so you would think.Continue Reading