The Competitive Advantage
July 29, 2014
You hear from your friends in the industry that a particular conference was really good… strong educational sessions, impressive roster of attendees, good networking. Sounds like an event where you need to exhibit next year, doesn’t it?
Like most every other marketing decision, the answer is, “It depends.” Before you plunk down your firm’s hard-earned money and commit several days of your time, take a few minutes to answer these questions to make sure it’s the right event for you…Continue Reading
May 21, 2014
Done right, exhibiting can be an outstanding marketing vehicle that helps you to generate highly-qualified sales leads, launch a new product or service, generate market awareness and support your association.
However, with the cost of the exhibit space, travel and lodging, your booth, shipping, event marketing, etc., your firm’s presence at an event could very well be the single largest marketing expense you have all year. Exhibiting is one of those things you must do really well to see a return on your investment. And this eBook can help…
The Exhibitor’s Workbook delves into:
- Effectively preparing for an event
- Promoting your presence as an exhibitor
- Guidelines for “working the booth”
- The best way to capture sales lead information
- How to follow-up for maximum ROI
Click Here to download your free copy now.Continue Reading
September 17, 2013
Twenty years ago, before I started in into the MR industry, I worked in the conference and trade show industry. Back then, one of the industry’s key associations – the Center for Exhibition Industry Research (ceir.org) – reported that only 20% of all leads generated at an exhibition were ever followed-up on. Today, with all of the new tools and technology available to exhibitors, that number is still 20%!
Stated another way, 80% of everyone who gives up their time to come into your booth this Fall (at TMRE, CASRO, ESOMAR, QRCA, etc.) will not hear from you afterward! That’s not just bad business… it’s downright stupid!Continue Reading
September 10, 2013
It’s SHOWTIME! Are you ready to exhibit?
This 3-part blog series will provide some insider tips on managing your exhibiting efforts BEFORE, DURING and AFTER the event. This week…
Part 2: DURING the event
The fact is, most firms have no idea how to effectively ‘work a show.’ The pop up their booth, set down a table and a couple of chairs, print some literature and think they’re ready. Virtually no thought goes into how to create an experience inside the booth that generates a very positive perception in the eyes of everyone who comes in the booth. Here are 11 tips to help you do that…Continue Reading
September 4, 2013
The conference season is right around the corner… ESOMAR, TMRE, QRCA, CASRO, etc. And many of you have committed to exhibiting at one or more of these shows. I’m a big fan of exhibiting… done right, exhibiting can be an outstanding marketing vehicle and help you to generate highly-qualified sales leads, launch a new product or service, generate market awareness and support your association.
On the other hand, with the cost of the exhibit space, travel and lodging, building or updating your booth, shipping, event marketing, etc., your firm’s presence there could very well be the single largest marketing expense you have all year. Exhibiting is one of those things you must do really well to see a solid return on your investment.Continue Reading