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The Competitive Advantage

tag: lead nurturing

July 5, 2019

I just published my 400th blog post!

Yeah… it’s a little hard to believe, but this is the 400th blog post I’ve published since Harpeth Marketing opened its doors a little over 7 years ago. And it’s not just the blog posts… we’ve also published a dozen eBooks, numerous Tip Sheets, as well as delivered several conference presentations and a bunch of webinars.

There’s a ton of time and [some] money rolled up in all that content. Has it been worth it?

The answer is a big, unequivocal “YES!” And here’s why…

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September 18, 2018

5 Follow-up Strategies for New Sales Leads

follow-up

Suppose you decide to create and make a White Paper available for download from your website.

And suppose that 50 people – some clients and some ‘potential’ clients – download it in the first three days.

That’s great! Now what?

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