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The Competitive Advantage

tag: management

February 26, 2019

Don’t go it alone! An Advisory Board can help with growth (and loneliness).

Many small business owners are often gripped with the fear of “being alone.” Of not having anyone to bounce ideas off of or share concerns with.

In larger firms, there may be key employees or colleagues to share with… but not so much in smaller firms. Masterimnd groups seem to be very popular, but are often full of competitors. And most businesses are too small for a formal Board of Directors. So, what’s the solution?

According to Rachel Crenshaw, founder of Strategy Sourcing Solutions, “Every small business owner could benefit from having an Advisory Board.”

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February 19, 2019

11 Smart Marketing & Sales Tactics to Try in 2019

Is it going to be a good year for you and your firm? Kind of hard to say, as this point, isn’t it? But one thing is sure… you can’t just sit back and hope that something good will happen. You need to grab the bull by the horns and make it a great year!

To help get you started down the path of being proactive, here are 11 proven ideas to consider…

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January 23, 2019

Don’t Treat Your 2019 Revenue Goal Like Your New Year’s Resolution!

Raise your hand if your New Year’s resolution is to “lose weight!” It is, by far, the most common option for that annual tradition of ‘personal goal setting.’

While I don’t know the actual statistics, I’ll bet well over 90% of those with that goal don’t achieve it. Maybe 95%!  And there’s a pretty simple reason why that happens…

You can’t just ‘lose weight.’ You can’t will it to happen. You can’t stand in front of the mirror and hope that the fat will go away.

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December 18, 2018

Marketing & Sales for ‘Old’ Business Owners, Part 3

“Sales doesn’t work for a company like ours.”

Or “Sales doesn’t work in our industry” or any number of other anti-sales statements. Why is it that so many “old” business owners say those kinds of things? Why is there such a bias against “sales” people?

I think their responses are driven by one of three things:

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December 11, 2018

Marketing & Sales for ‘Old’ Business Owners, Part 2

“Do I really need to be on social media?”

Spoiler alert… “Yes!” Yes, you do need to be on social media.

When I talk to oldsters (I can say that… I’m 60), their feelings about social media are generally like this: LinkedIn is just for job-hunting… Facebook is for looking at pictures of friends & family… and they don’t have any idea what Twitter is about.

Allow me to simplify and make the case for all three of them. Social media platforms are marketing channels through which you can communicate to clients and prospective clients. By doing so on a regular basis, social media allows you to build and maintain a level of awareness in the markets you serve, develop connections and engage with those buyers, and position yourself as a Subject Matter Expert or Thought Leader.

Let’s do a quick review of each of the platforms…

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October 23, 2018

Showing signs of insanity? Uh-oh…

Here are 8 new ideas for 2019 to make sure you’re not crazy!

It’s almost the end of 2018. Stop what you’re doing for just a minute and take stock of the year that’s winding down. Have you grown like you wanted… acquired as many new clients as you hoped… launched that new service line you were planning on?

If you answered ‘no’ to any of those questions, then the immediate follow-up is, “So, what are you doing about it?”

And if your answer to that is “I don’t know,” then consider the accepted definition of insanity: “To keep doing the same things over and over… and expecting the outcome to change.”

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September 26, 2018

7 Guidelines to Make Your Webinars Awesome!

webinarsWebinars continue to be one of the most effective marketing channels in the B2B space. Done right, they can help to establish [and cement] your position as a Subject Matter Expert (SME), define your competitive advantage in the marketplace, build awareness for your firm and – maybe most importantly – generate and nurture qualified sales leads.

But, webinars have more ‘moving parts’ than most marketing tactics. So, to ensure success when you’re delivering them, follow these 7 guidelines (in no particular order, except the first one!):

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September 11, 2018

Does Your Logo Really Make a Difference?

logoI was on an elevator this morning when the stranger who got on with me looked over and said, “Nice shirt!” I was wearing one of my polo shirts from The Masters Golf Tournament in Augusta, GA. This happens to me all the time when I’m wearing one of these shirts. The logo is such a recognizable image – even without the word ‘Masters’ written across it (see image) – that people seem compelled to comment on it.

What is it that makes this logo so well-known? While we can’t replicate the world-wide TV audience and golf superstars associated with the event, there still are several lessons – as business owners and marketers – that we can take from this:

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