The Competitive Advantage
April 6, 2020
Low-cost/no-cost marketing & sales ideas #19-23…
If you’ve been following along the past few weeks (3/18, 3/24, 3/31), we’ve explored 18 different marketing & sales activities you could employ while you’ve got a little extra time on your hands during the pandemic. Here’s a quick rundown:Continue Reading
March 24, 2020
5 MORE things you can do while you’re hunkered down during the pandemic.
In last week’s post, I outlined 7 low-cost/no-cost marketing & sales ideas you could implement while you had a little extra time on your hands during this COVID-19 outbreak. Since it looks like this ‘new normal’ will be with us for a while, here are 5 more marketing & sales activities to work on while your new office is the kitchen table:Continue Reading
March 18, 2020
7 low-cost/no-cost things to do with the extra time on your hands.
We’re in the midst of an unusual and unprecedented time period. Business owners simply don’t know how to deal with the COVID-19 crisis.
Some are promoting their services that can help right now… for example, offering to conduct online qual research, rather than doing in-person focus groups. Others are mentioning their enhanced healthy employee procedures. And that’s fine.Continue Reading
January 7, 2020
New month… new year… new decade! Pretty exciting! But are you starting 2020 with the same ol’ marketing & sales activities? If so, maybe it’s time to shake things up a bit. Below are 20 marketing & sales ideas to help you enhance your business development efforts in 2020. In no particular order…
December 30, 2019
As you may have seen in a post earlier this year, in the 7+ years since starting Harpeth Marketing, I have published more than 400 articles (this one is #420, to be exact!)… making this blog, The Competitive Advantage – the #1 marketing & sales resource in our industry! One of the benefits of writing so frequently is that my writing has developed a bit of a following (both on our website and on my LinkedIn profile). So, at this time every year, I like to look back at the articles I posted over the year and showcase those that were the most popular.Continue Reading
November 20, 2019
I needed a new part for my truck. The armrest was busted and I needed a new piece to fix it. I asked my mechanic about replacing the entire armrest, but was a little appalled at the cost of a new one. And I didn’t know quite where to go to find a piece as specific as the underside plate for an armrest in a Ford truck.
Then, in a huge stroke of luck/coincidence, I saw an ad on TV for a place called RockAuto. So, I went to their website, found the part, ordered it, the part showed up a few days later… boom! The advertising worked for them.
Sort of.Continue Reading
November 5, 2019
For the past several years – at about this same time – I’ve written articles with tips & tricks for creating marketing & sales plans that help my readers get ready for the new year.
This year, I want to do something different.
We’ve all heard the definition of ‘insanity’… to keep doing the same things over and over and expecting the outcome to change. Sadly, that describes the marketing & sales efforts of a majority of the firms in our industry. So, maybe it’s time to shake things up.Continue Reading
September 10, 2019
The end of 2019 is in sight. And as it nears, wandering minds turn to the future… and what’s going to happen next year.
As a result, over the next few months, many firms will convene their annual gathering around the conference table and talk about what they want to do in 2020 to grow their business. Unfortunately, these meetings seem to end the same way every year, with a bold directive from the boss… something like, “We want a 20% increase in sales next year… now go get ‘em!” And while that might rally the troops a little (though, I doubt it), it doesn’t provide any real direction or guidance for making that happen.Continue Reading