The Competitive Advantage
March 26, 2019
In the past couple of weeks, I’ve had a ‘front row seat’ to two very unique events. I bring them up because they both show that a with little clever thinking – and not necessarily a bunch of money – you can take something from ordinary to special.Continue Reading
March 4, 2019
How many clients and potential clients do you know? Before you answer… think about it. Consider all of your current clients and prospects, all of your past clients and prospects (those old names in your CRM), everyone you’ve ever chatted with at an industry conference or networking event, people you’ve connected with on LinkedIn and so on and so on. I’ll bet if you add all of those up, it’s a pretty impressive number. Hundreds? Maybe a couple thousand? And that’s great!
So, what are you doing with all of those ‘relationships?’Continue Reading
February 19, 2019
Is it going to be a good year for you and your firm? Kind of hard to say, as this point, isn’t it? But one thing is sure… you can’t just sit back and hope that something good will happen. You need to grab the bull by the horns and make it a great year!
To help get you started down the path of being proactive, here are 11 proven ideas to consider…Continue Reading
February 6, 2019
The following post is from an interview with Anne Beall, PhD, Founder of Beall Research in Chicago.
Henke: Anne, let me get this straight… you designed, implemented, managed, measured, reported on and paid for a full-blown research study as a marketing strategy?
Beall: Not quite. It was actually two studies! Seriously… yes, we did create and execute a full study for our own purposes – partially to support our marketing efforts and also to help us study and bring to market a new model around brands and emotions.
Henke: Where does an idea like this come from? Many firms that I’m familiar with would wait to find a paying client to help underwrite something like that.Continue Reading
January 29, 2019
Texting, social media and email are not enough to build real working relationships.
Last week, I participated in the Insights Association’s CEO Summit in Miami… a sold-out industry event attended by nearly 100 C-level executives from throughout our industry. And during the three days, one over-arching theme became crystal clear… while we all work in a B2B environment, we all still live in a Human-to-Human (H2H) world. That’s not just me saying that… everyone I talked with about that idea at the Summit whole-heartedly agreed.Continue Reading
January 8, 2019
“I don’t have the money!”
Edging out “I don’t have the time!” as the primary reason ‘old’ business owners are not actively engaged in marketing & sales is “I don’t have the money!” Or “it’s too expensive.” Or some other money-related ‘excuse’ – yes, it really is an excuse!
For these owners, I have a few thoughts…Continue Reading
January 1, 2019
“I don’t have the time!”
After “I don’t have the money!”, the second most common excuse I hear from ‘oldsters’ like me for not engaging in any real marketing & sales efforts is “I don’t have the time!”.
To that, I have two responses:
#1. Bullsh**! The reason you don’t “have the time” is because you’re not “making the time”… and the reason you’re not “making the time” is because it’s not a “priority” for you.
It’s that simple.Continue Reading
December 22, 2018
Over the past 6 1/2 years, we’ve published more than 350 articles in this blog… with close to 50 of them in 2018. And, not surprisingly, some enjoy much higher readership than others. So, in case you missed them earlier this year, listed below are the most widely-read blog posts from 2018. Enjoy!Continue Reading