The Competitive Advantage
October 6, 2015
Imagine you work for a small-to-mid-size firm with a small – but active – marketing program. You have a solid website, you blog weekly, send out a monthly email blast, post to social media daily (LinkedIn and Twitter) and even produce a webinar once each quarter. Pretty good stuff!
But here’s the thing… if all of those tactics are not working together, you might not be achieving the kind of results you could be. For example…Continue Reading
September 23, 2015
How do you make your marketing & sales decisions?
- What topics do you choose to blog about?
- How do you decide what your ads will say?
- Why don’t you Tweet?
For most people and most firms… these kinds of decisions are often made by the senior executive at the firm… who relies (far too much, IMHO) on his or her own feelings… on what they think ought to happen… and on what their gut tells them to do. And even if it’s a reasonably well-informed gut – it’s still boils down to just a guess.Continue Reading
September 8, 2015
A guest post by Debra Semans. Based in Atlanta, Debra, is the lead writer for Harpeth Marketing, as well as an independent market researcher and focus group moderator. She can be reached at Debra@HarpethMarketing.com.
I am a Grammar Nerd. I know the difference between “there”, “their”, and “they’re.” I know about the Oxford comma. The difference between active and passive voice is clear to me.
I read your Facebook posts, your Tweets, your emails, and I judge you for your typos and grammatical errors. My esteem for a company drops if they have typos and grammatical errors in their materials.
I know it is not my most endearing quality, but there it is. I admit it.
However, does any of that matter? Or, am I simply hyper-critical and old-fashioned?
Apparently it does matter – quite a bit.Continue Reading
July 21, 2015
This is the last of five posts in which we have interviewed noted business owners and leaders from across the Market Research industry to explore how top firms look at and utilize marketing & sales for their businesses.Continue Reading