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The Competitive Advantage

tag: plan

February 14, 2017

No 2017 Marketing & Sales Plan? There’s still time!

Here we are… a month and a half into the new year and you never got around to putting together a marketing & sales plan for 2017. First of all, know that you’re not alone. A busy Q4 plus the holidays put a lot of businesses behind the eight-ball when it comes to planning.

But, don’t use that as an excuse! Just because the new year had already begun doesn’t mean there’s not time to still put down on paper what you’re going to do this year to achieve your revenue growth goals. So, here are my suggestions for getting it done…

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January 17, 2017

Strategy & Planning are Easy… Marketing Execution is Hard!

Hard & EasyOK, strategy and planning are not easy… not even a little. They require focused time and critical thinking – two assets often in short supply around the office. But once they’re done… they’re done. Then the real work begins.

I was out of town last Thursday and Friday working with a new client. It was for two days of coaching on marketing strategy and planning… helping them to focus their business development efforts then putting in place some targeted tactics to execute over the coming months. And it went really well.

Now the question is… will any of those agreed-to tactics actually get executed?

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December 8, 2015

To Be Really Successful… Try a Little ‘Negative Thinking’

rose2Part 4 of the ‘Retreat Series’

It’s that time of the year when most firms are working (some might say ‘scrambling!’) to finish their 2016 Marketing & Sales plan. Setting lofty goals… thinking about opportunities for growth… considering the possibilities for success. All good stuff!

But I submit that you’ll create a more focused plan and achieve even greater success if you think ‘negative.’ That is, in addition to the opportunities in the marketplace, also look at your business through the lens of the problems and the challenges you face.

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